Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 9, Problem 9SAT
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A graphical representation which summarizes the steps taken by the consumer in making the decision to buy the product is termed as “conversion funnel

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