Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 9, Problem 9.4DQ
Summary Introduction
To discuss: The product life cycle stages and whether all the products follows this life cycle.
Product life cycle is the cycle through which each product experiences from prologue to removal or inevitable death. When the product advances through these stages, its sales and productivity increments, hits the highest point, and after that it matures.
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