Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 9, Problem 9.3DQ
Summary Introduction
To discuss: The advantages of an innovation management system and the way to install such system.
The mixture of innovation processes and change management is an innovation management. The approach of innovation management system yields 2 favorable results. Primarily, it assists in creating an innovative culture in the company. Secondly, it will get many product ideas, which in turn would result in new product successes.
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Principles of Marketing (16th Edition)
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