EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 9, Problem 7QA
Summary Introduction
To define: An Individual brand, a Family brand, a National brand and a Store brand.
Introduction:
Brand: is defined as an identity in the form of mark, symbol, name, or logo given to a product produced by a company to distinguish that product with other products.
Various types of brands area individual brand, family brand, national brand and store brand.
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