MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 7LO
Summary Introduction
To discuss: The concept of competitive intelligence.
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With the use of relevant examples, outline the benefits that can be derived from effective use of business intelligence and analytics
What differentiates business intelligence and analytics?
Describe the need for business intelligence and advanced analytics in businesses.
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MKTG 12:STUDENT ED.-TEXT
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