MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 1LO
Summary Introduction
To discuss: The
Expert Solution & Answer
Explanation of Solution
The marketing research and its significance on decision making:
- It is the process of planning, gathering, and analyzing the data applicable to the
marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information. - Research in marketing plays a vital role in the system of marketing.
- It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
- It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.
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Chapter 9 Solutions
MKTG 12:STUDENT ED.-TEXT
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