MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Interactive marketing
Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addit…
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Chapter 9, Problem 4LO
Summary Introduction

To discuss: The growing significance of mobile research.

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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

Ch. 9 - Prob. 1LOCh. 9 - Prob. 2LOCh. 9 - Prob. 3LOCh. 9 - Prob. 4LOCh. 9 - Prob. 5LOCh. 9 - Prob. 6LOCh. 9 - Prob. 7LO
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