MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 9, Problem 3LO
Summary Introduction

To discuss: The deep impact of the internet on the process of marketing research.

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Discuss the ethical considerations surrounding the collection and utilization of consumer data in marketing research
analyse the role of marketing research process and its relationship to consumer behaviour
Describe two ethical issues in doing research

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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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