Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 9, Problem 22DQ
Summary Introduction
To explain:
Whether company C’s strategy to become an online distributor is a threat to the company’s business model along with the drawback of this strategy.
Introduction:
For company C, selling online products is both a threat and a benefit. Heavy products like cars and jewelry need physical touch, look, and feel. Customers usually buy such products after close inspection, look and feel as compared to the small products.
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