Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Textbook Question
Chapter 9, Problem 1ALC
- An earlier example states that although the average Steinway piano costs $87,000, to those who own one. a Steinway is a great value. Does this fit your idea of value?
Expert Solution & Answer
Summary Introduction
To discuss: Whether the idea of Person X fits his value
Introduction:
The variation between what a customer obtains from a product and what the customer has to give in order to get it known as the customer value.
Explanation of Solution
Given example:
The average cost of purchasing The Piano S is $87,000 and this piano is of a great value.
Explanation:
Person X finds that cost of purchasing the Piano S is $87,000. Person X states that this product is of a great value because it is a handcrafted product and the higher cost always results in a higher quality.
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Students have asked these similar questions
Annie tells her granddaughter, Mary, that in
1934
you could buy a house for
$
17,000
and a jacket for
$
6
.
Mary says that in
2018
such a house costs
$
275,000
and such a jacket costs
$
60
.
The CPI in
1934
was
15.2
,
and in
2018
,
it was
245.4
.
Which house has the lower real price? Which jacket has the lower real price?
The house with the lower price is the _______, and the jacket with the lower price is the _______.
A. $275,000 house in 2018; $6 jacket in 1934
B. $17,000 house in 1934; $60 jacket in 2018
C. $275,000 house in 2018; $60 jacket in 2018
D. $17,000 house in 1934; $6 jacket in 1934
What would it cost an insurance company to replace a family’s personal property that originally cost $113,000? The replacement costs for the items have increased by 12 percent.
Which cereal is the better buy: Brand A, on sale at $10 for five 12.8-ounce boxes or Brand B, which costs $10 for four 16.9-ounce boxes?
Chapter 9 Solutions
Marketing: An Introduction (12th Edition)
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