The ethical dilemmas that occur with the strategy of retail consumer tracking. Introduction: The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Question

Want to see the full answer?

Answer 1

Question

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Discuss real-life examples (two examples each) of Astroturf and Ambush marketing and recommend better ways of ethical marketing for all four situations.

What vital question do marketers ask when developing strategies for a SMM plan?

Discuss the principles that will guide marketing managers to determine the moral importance of each situation they face.

Answer 2

Question

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Answer 6

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Answer 7

Chapter 9, Problem 12ED

Summary Introduction

To determine:

The ethical dilemmas that occur with the strategy of retail consumer tracking.

Introduction:

The online retail companies face the severe ethical dilemma of dealing with the tracking process of the retail consumer as they have the needed data and information of the consumers which can be utilized in various manners. This can give rise to the possible threat of cybercrime by retail online companies. The other times the online companies may be involved with spying the user through cookies. Thus the online retail companies in order to cater to your best needs and interests and in order to gain the competitive advantage may be involved in tracking your personal data and information in order to assess your interests, buying behavior, etc. so they can understand the requirement of a customer and deliver on their interest.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 9 - Describe the six steps in the strategic management...Ch. 9 - How could the Internet be helpful to managers as...Ch. 9 - Prob. 3RDQ Ch. 9 - Prob. 4RDQ Ch. 9 - Prob. 5RDQ Ch. 9 - Prob. 6RDQ Ch. 9 - Prob. 7RDQ Ch. 9 - Prob. 8RDQ Ch. 9 - What do you think? Are you more accepting of...Ch. 9 - Prob. 12ED

Solution Summary: The author explains the ethical dilemmas that occur with the strategy of retail consumer tracking.

Want to see the full answer?

Chapter 9 Solutions