Using MIS (9th Edition)
9th Edition
ISBN: 9780134106786
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Expert Solution & Answer
Chapter 8.8, Problem 8.4ARQ
Explanation of Solution
Monetize:
Monetize is defined as to convert non-revenue creating moneys into source of revenue. In economic terms, monetize is to change any objects or events into a form of currency.
Reason for generate revenue is difficult for social media:
The users expect to use social media applications with free of cost. The social media companies need to build up a big network of users rapidly, but they have to suggest a free product in order to attract users. So, the social media companies have a dilemma to how do they make money from their service, or applications.
Example revenue models for social media:
- Social media companies generate revenue in two ways that is advertising and charging for premium services.
- For example, Facebook, Instagram are creating a company pages as free of cost, but they charges a fee to advertise to communities that pages.
- Google gets revenue in making digital advertising revenue with search like searching Gmail and YouTube.
Pay-per-click:
- Pay-per-click is an internet advertising model which is used to advertiser pays money to the publisher when the advertisement is clicked.
- The publisher gets money when every time an ad is clicked.
- It is used to assess the cost efficiency and productivity of internet marketing. Every click is a way to measure interest and attention.
Conversion rate:
- Conversion rate measures the percentage of the users who visit the website and complete a transaction out of total number of users.
- Simply a conversion rate is number of users who have completed a desired goal divided by the total number of website users.
Freemium:
- Freemium is a combination of “free” and “premium”...
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Chapter 8 Solutions
Using MIS (9th Edition)
Ch. 8.3 - Prob. 1FOMCh. 8.3 - Prob. 2FOMCh. 8.3 - Prob. 3FOMCh. 8.3 - Prob. 4FOMCh. 8.3 - Prob. 5FOMCh. 8.3 - Prob. 6FOMCh. 8.4 - Prob. 1EGDQCh. 8.4 - Prob. 2EGDQCh. 8.4 - Prob. 3EGDQCh. 8.4 - Prob. 4EGDQ
Ch. 8.4 - Prob. 5EGDQCh. 8.8 - Prob. 1SGDQCh. 8.8 - Prob. 2SGDQCh. 8.8 - Prob. 3SGDQCh. 8.8 - Prob. 4SGDQCh. 8.8 - Prob. 1DYPBCh. 8.8 - Prob. 2DYPBCh. 8.8 - Prob. 8.1ARQCh. 8.8 - Prob. 8.2ARQCh. 8.8 - Prob. 8.3ARQCh. 8.8 - Prob. 8.4ARQCh. 8.8 - Prob. 8.5ARQCh. 8.8 - Prob. 8.6ARQCh. 8.8 - Prob. 8.7ARQCh. 8.8 - Prob. 8.8ARQCh. 8 - Prob. 8.1UYKCh. 8 - Prob. 8.2UYKCh. 8 - Prob. 8.3UYKCh. 8 - Prob. 8.4UYKCh. 8 - Prob. 8.5UYKCh. 8 - Prob. 8.6CE8Ch. 8 - Prob. 8.7CE8Ch. 8 - Prob. 8.10CS8Ch. 8 - Prob. 8.11CS8Ch. 8 - Prob. 8.12CS8Ch. 8 - Prob. 8.13CS8Ch. 8 - Prob. 8.14CS8Ch. 8 - Prob. 8.15CS8Ch. 8 - Prob. 8.16CS8Ch. 8 - Prob. 8.17CS8Ch. 8 - Prob. 8.18MMLCh. 8 - Prob. 8.19MML
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