Using MIS (9th Edition)
Using MIS (9th Edition)
9th Edition
ISBN: 9780134106786
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 8, Problem 8.18MML
Program Plan Intro

Traditional CRM (Customer Relationship Management):

  • The marketing in traditional CRM is all about direct advertising with the goal of boosting sales and it is one-way communication between companies to consumers.
  • It is operated within the hours and the channels dictated by the company.
  • Traditional CRM companies directly contact the customers to receive feedback and also share their experience via word-of-mouth.
  • For example, the Boeing Company is a multinational corporation company in America which manufacture, design and sells rotorcraft, airlines, satellites and rockets.
  • In the above example, each customer directly analyzes about the products to the company and the dealing about the products is communicated between the customer and company.

Social CRM:

  • The marketing in social CRM is not direct advertising to the customers.
  • Sales through social commerce are expected to reach more customers in certain period.
  • The customers share their experience via online and social media.
  • For example, the Amazon website is an American electronic commerce and also a cloud computing company.
  • In the above example, the customers analyze each product and share the experience about product via online.

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Draw a system/level-0 diagram for this scenario: You are developing a new customer relationship management system for the BEC store, which rents out movies to customers. Customers will provide comments on new products, and request rental extensions and new products, each of which will be stored into the system and used by the manager for purchasing movies, extra copies, etc. Each month, one employee of BEC will select their favorite movie pick of that week, which will be stored in the system. The actual inventory information will be stored in the Entertainment Tracker system, and would be retrieved by this new system as and when necessary. Example of what a level-0 diagram looks like is attached.
What is the value of performing exploratory data analysis in designing data visualizations? What are some examples?
Draw a level-0 diagram for this scenario: You are developing a new customer relationship management system for the BEC store, which rents out movies to customers. Customers will provide comments on new products, and request rental extensions and new products, each of which will be stored into the system and used by the manager for purchasing movies, extra copies, etc. Each month, one employee of BEC will select their favorite movie pick of that week, which will be stored in the system. The actual inventory information will be stored in the Entertainment Tracker system, and would be retrieved by this new system as and when necessary.
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