STRATEGIC MANAGEMENT W/CONNECT
3rd Edition
ISBN: 9781260040708
Author: Rothaermel
Publisher: MCG CUSTOM
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Chapter 8.5, Problem 3CC
Summary Introduction
Case summary:
Company AN is one of the largest technology company based on the stock market valuation. They are diversifying relentlessly into different products. They have developed a new campus initiative to bind the younger generations of shoppers into the product of web related products and content.
They are giving the products at a good discount to lure them to these markets. The campus initiative has predicted to save the students up to $400 every year on textbooks and related supplies.
To explain: The core business of Company AN.
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