STRATEGIC MANAGEMENT W/CONNECT
STRATEGIC MANAGEMENT W/CONNECT
3rd Edition
ISBN: 9781260040708
Author: Rothaermel
Publisher: MCG CUSTOM
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Chapter 8, Problem 3MS
Summary Introduction

Summary:

Corporates are into diversification by investing precious time and resources into new business ventures. Similarly, every individual in their own way spends their time and energy. Businesses are known to invest in related and unrelated businesses as a step to uncover new business opportunities.

To explain: The level of diversification that has changed over time.

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Shades of Green Resorts , Disney-owned and operated, acquired in 1965 and in  December 1973 with 151, cabin designed, cozy and eco-friendly rooms. The resort was built of wood and volcanic rock in the style of a country club. The core building of the resort was opened in 1965 as a two-story clubhouse for the golf courses and did not actually have guest rooms. Guest wings were steadily added to the original clubhouse in 1969, due to the need for overnight accommodations.  Every guest room at the resort felt like a suite with at least 480 square feet. A new marketing blitz designed by Disney in 1986 to try to appeal to a wider guest base than just golfers.   It completed to the present occupancy rate,  an additional 150 rooms with a new Snow White associated design, Eclectic, Mediterranean and  Industrial Chic themes during that renovation.   By Disney standards, the resort was still small with only 301 rooms. The resort was described as having the rustic charm of a quiet country inn,…
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