MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
6th Edition
ISBN: 9781337386982
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 8.4B, Problem 3CC
Summary Introduction

To determine: The reasons on product extension and refinement being important.

Introduction: Product extension is a kind of branding technique. The product expansion is otherwise called line extension where a brand covers another item under an product classification it right now presents with new shading, sizes, pack size and structures. Refinements are small alterations or increases that made to something in an attempt to enhance it.

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