MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
6th Edition
ISBN: 9781337386982
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 8.3B, Problem 3CC
Summary Introduction

To determine: The ways in which service firms measure customer satisfaction.

Introduction: Consumer satisfaction is a theoretical idea and includes such factors as the superiority of the product, the superiority of the service provided, the environment of the locality where the good or service is bought, and the cost of the product or service.

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