Introduction to Information Systems, 7e WileyPLUS + Loose-leaf
Introduction to Information Systems, 7e WileyPLUS + Loose-leaf
7th Edition
ISBN: 9781119403500
Author: R. Kelly Rainer, Brad Prince
Publisher: Wiley (WileyPLUS Products)
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Chapter 8.3, Problem 8.5.2ITA

Explanation of Solution

Impact of wireless technologies on various companies:

Companies follows some ways to attract the customers and advertise their products. They started trying to find the better way to advertise their products. Some companies follows the strategies of attracting customers by means of cell phone. This strategies were followed in order to effectively reach and engage the customers.

Advertises seems benefits in reaching the rural consumers though mobile phone. Wireless technology has aided Unilever’s marketing campaign which helps them to advertise over 8 million of customers...

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