Principles of Information Systems, Loose-Leaf Version
Principles of Information Systems, Loose-Leaf Version
13th Edition
ISBN: 9781305971820
Author: Ralph Stair, George Reynolds
Publisher: Course Technology
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Chapter 8, Problem 9RQ
Program Plan Intro

Customer Relationship Management (CRM):

  • A system that helps a company to manage all aspects of customer encounters, including marketing, sales, distribution, accounting and customer service.
  • The objective of CRM is to recognize and anticipate the requirements of present and potential customers to rise customer holding and reliability while enhancing the technique that products and services are retailed.

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