Principles of Information Systems, Loose-Leaf Version
Principles of Information Systems, Loose-Leaf Version
13th Edition
ISBN: 9781305971820
Author: Ralph Stair, George Reynolds
Publisher: Course Technology
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 7DQ
Program Plan Intro

Customer Relationship Management (CRM):

A system that helps a company to manage all aspects of customer encounters, including marketing, sales, distribution, accounting and customer service.

  • The objective of CRM is to recognize and anticipate the requirements of present and potential customers to rise customer holding and reliability while enhancing the technique that products and services are retailed.

Blurred answer
Students have asked these similar questions
What is RAD? How does it compare to thetypical SDLC?
What is CRM in general? Give examples of different CRM applications
Question 4: Why is loose coupling and interoperability important to SOA?
Knowledge Booster
Background pattern image
Computer Science
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    MIS
    Computer Science
    ISBN:9781337681919
    Author:BIDGOLI
    Publisher:Cengage
    Text book image
    Management Of Information Security
    Computer Science
    ISBN:9781337405713
    Author:WHITMAN, Michael.
    Publisher:Cengage Learning,
Text book image
MIS
Computer Science
ISBN:9781337681919
Author:BIDGOLI
Publisher:Cengage
Text book image
Management Of Information Security
Computer Science
ISBN:9781337405713
Author:WHITMAN, Michael.
Publisher:Cengage Learning,