Management, Loose-Leaf Version
13th Edition
ISBN: 9781305969308
Author: Richard L. Daft
Publisher: South-Western College Pub
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Question
Chapter 8, Problem 9EE
Summary Introduction
To determine:
If I have attended industry conferences.
Introduction:
Attending conventions on industries.
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1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe?
Developing the mission statement
Situation analysis
Marketing strategy
Marketing implementation
2-
Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)?
Increase sales per square foot by 5% in the next 6 months.
Get a 25% market share.
Increase profitability.
Get more people to try our new product.
3-
Which is most true about marketing?
Marketing should be an organization-wide focus on customers.
Marketing is most effectively thought of as an organizational department that just handles advertising and sales.
Marketing is only used to take advantage of people.
Marketing can only be used for tangible products.
4-
Which is the best example of using the…
124) Identify an important difference between strategic planning and market planning.
125) How are marketing objectives different from corporate objectives?
126) Why is it important to consider marketing as an investment rather than as an expense?
127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.
The goal of this exercise is to demonstrate your understanding the three phases of the strategic marketing process; planning, implementation, and evaluation.
Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process.
Situation analysis
Executing the
marketing program
Designing the
marketing program
Market-product
focus and goal
setting
4
Marketing program
5
6
Acting on deviations
2
3
Defining precise
tasks,
responsibilities, and
deadlines
8
Obtaining resources
Comparing results
with plan to identify
deviations
9
Match each of the options above to the items below.
As the sales for digital cameras has increased, the sales for traditional film and film camera has declined
Managers at Kodak select which products will be directed toward which customer for each of its strategic business units
3
Kodak managers select the marketing mix (4Ps) and related budget for each of its strategic business units
Managers for the digital…
Chapter 8 Solutions
Management, Loose-Leaf Version
Ch. 8 - Prob. 1OTJVCCh. 8 - Prob. 2OTJVCCh. 8 - Prob. 3OTJVCCh. 8 - Prob. 1DQCh. 8 - Prob. 2DQCh. 8 - Prob. 3DQCh. 8 - Prob. 4DQCh. 8 - Prob. 5DQCh. 8 - Prob. 6DQCh. 8 - Prob. 7DQ
Ch. 8 - Prob. 8DQCh. 8 - Prob. 9DQCh. 8 - Prob. 10DQCh. 8 - Prob. 1EECh. 8 - Prob. 2EECh. 8 - Prob. 3EECh. 8 - Prob. 4EECh. 8 - Prob. 5EECh. 8 - Prob. 6EECh. 8 - Prob. 7EECh. 8 - Prob. 8EECh. 8 - Prob. 9EECh. 8 - Prob. 10EECh. 8 - Prob. 1SGBCh. 8 - Prob. 1EDCh. 8 - Prob. 2EDCh. 8 - Prob. 3EDCh. 8 - Prob. 1CFCACh. 8 - Prob. 2CFCACh. 8 - Prob. 3CFCA
Knowledge Booster
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