MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Question
Chapter 8, Problem 8LO
Summary Introduction
To discuss: The way how the customer relationship management (CRM) is used as a tool of targeting.
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Explain the concept of customer segmentation and its role in CRM for targeted marketing.
Describe the role of CRM in customer segmentation and targeting.
Describe the role of CRM in facilitating targeted and personalized marketing campaigns.
Chapter 8 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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- Why is data analytics within CRM crucial for target marketing?arrow_forwardExplain how targeting influences each element of the marketing mix? ( if any outside sources are used please provide them)arrow_forwardExplain the concept of customer segmentation in CRM and its role in personalized marketing.arrow_forward
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