- Finding out examples of puffery and those ads that need to prove their claims. Introduction :- Puffery in advertising is not illegal though it has some rules and regulations to be followed. Advertisement puffery means advertisement made with loud and exaggerated statements that are actually not true in the case of the product or service.

Question

Do a report to promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below: 1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice. 2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information). 3. Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market. 4. Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service. 5. Estimate how much will the whole procedure cost to the business. 6. In your conclusions, describe how the new product/service will influence the whole organization’s environment. 3000 words and include and introducion, conclusion and references.

Answer 1

Question

Chapter 8, Problem 8.19AAC

Summary Introduction

To determine:-

Finding out examples of puffery and those ads that need to prove their claims.

Introduction:-

Puffery in advertising is not illegal though it has some rules and regulations to be followed. Advertisement puffery means advertisement made with loud and exaggerated statements that are actually not true in the case of the product or service.

Expert Solution & Answer

Trending nowThis is a popular solution!

See solution

Check out sample textbook solution

Students have asked these similar questions

Do a report to promote an innovative product/service within an organization of your choice. In your assignment, you need to focus on the below: 1. Give a brief introduction of the innovative product/service you are thinking about within an organization of your choice. 2. Analyze how you are going to promote your idea internally to your colleagues (e.g. meetings, presenting and disseminating the information). 3. Explain how you are going to convince them that this product/service is applicable and that it will create a competitive advantage in the market. 4. Refer to a similar product/service that your competitors have and analyze how the competitors’ product can be considered as a threat to your new product/service. 5. Estimate how much will the whole procedure cost to the business. 6. In your conclusions, describe how the new product/service will influence the whole organization’s environment. 3000 words and include and introducion, conclusion and references.

None