Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 8, Problem 14CT
Summary Introduction

To determine: The similarity and difference between direct-mail and e-mail sales messages.

Introduction: The e-mail and direct sales are the messages that are sent for the promotional purposes.

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