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Case summary:
Company U is a chemicals broker, which is operating over 77 years. Hence, the employees of the firm feel like a big family. As they are happy and comfortable, only a few members were working hard. There are a sales drops in specialty chemicals and pharmaceutical division. They have contacted management consultants to analyze the situation.
They have examined problem-related to motivation which affects the sales. The sales representatives receive salary and year-end bonuses automatically. There is no incentive for hard-working employees.
To determine: The ways to improve the motivational factors using the two-factor theory.
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Chapter 8 Solutions
Business Essentials, Student Value Edition Plus MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
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