Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 8, Problem 8.17TE
Summary Introduction

Case summary:

Company U is a chemicals broker, which is operating over 77 years. Hence, the employees of the firm feel like a big family. As they are happy and comfortable, only a few members were working hard. There are a sales drops in specialty chemicals and pharmaceutical division. They have contacted management consultants to analyze the situation.

They have examined problem-related to motivation which affects the sales. The sales representatives receive salary and year-end bonuses automatically. There is no incentive for hard-working employees.

To determine: Why it is tough to conclude about the firm which emphases on employee satisfaction more than profits.

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