Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 8, Problem 4CQ

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Ben and Jerry’s using BI to gain a competitive advantage:

  • Ben and Jerry’s are using a BI software system to track ingredients and life of each pint of ice cream to get an assurance that the best ingredients are being used in their products.
  • They are having an integrated query, reporting, and online analytical processing technology.
  • If they get a call from a customer regarding a complaint, then the consumer affairs staff to cross reference the pint of ice cream with ingredient suppliers and to correct the issue.

California Pizza Kitchen’s using BI to gain a competitive advantage:

  • California Pizza Kitchen uses the BI system to monitor the financial status of the company...

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