Introduction/case summary (question specific): Hreached to a niche market position in a very short period where they sold innovative and fashionable outerwear like mountaineering outfits, etc. It is a massive trend innovator and it was found in 2002 by the white-collar snowboarder M. LB. H's outerwear such as snow pants and jackets have distinctive attributeslike leather covered snaps. In these, the materials may seem fashionable, but they are qualitatively good too. The garments they produce are also respected for their durability and utility. The company believes that being trendy will add value. So, the organization is cautious about the fashion designs it applies. Characters in the case: M. LB, the founder of H O. Adequate information: The organization concentrates more on fashion and the garments' performance. To determine: The resistance H may go through in producing its creative garment designs.

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Chapter 8, Problem 3OTJVC

Summary Introduction

Introduction/case summary (question specific):

Hreached to a niche market position in a very short period where they sold innovative and fashionable outerwear like mountaineering outfits, etc. It is a massive trend innovator and it was found in 2002 by the white-collar snowboarder M. LB. H's outerwear such as snow pants and jackets have distinctive attributeslike leather covered snaps. In these, the materials may seem fashionable, but they are qualitatively good too. The garments they produce are also respected for their durability and utility. The company believes that being trendy will add value. So, the organization is cautious about the fashion designs it applies.

Characters in the case:

M. LB, the founder of H O.

Adequate information:

The organization concentrates more on fashion and the garments' performance.

To determine:

The resistance H may go through in producing its creative garment designs.

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