Introduction to Information Systems, Binder Ready Version
Introduction to Information Systems, Binder Ready Version
6th Edition
ISBN: 9781119108009
Author: R. Kelly Rainer, Brad Prince
Publisher: WILEY
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Chapter 8, Problem 3CC

Explanation of Solution

Desktop ads in Facebook:

Facebook is a social networking site which allows people and family to come together. Ads in Facebook target a wider range of audience as age group of teens to old age people use Facebook and marketers can display their attractive deals and ads in Facebook customizing with the user’s interest.

No”, the ads placed directly on the desktop in Facebook do not bother me. This is because:

  • The ads are customized according to the user’s browsing history. Hence, user will only be getting ads based on his or her interest.
  • Sometimes it may occur that a user might have not order some items by mistake and if Facebook reminds them that their product is not checked out, it will save a lot of time of the user...

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