Corporate Finance
Corporate Finance
3rd Edition
ISBN: 9780132992473
Author: Jonathan Berk, Peter DeMarzo
Publisher: Prentice Hall
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Chapter 8, Problem 2P

Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $5 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $9 million this year and by $7 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi’s other products. As a result, sales of other products are expected to rise by $2 million each year.

Kokomochi’s gross profit margin for the Mini Mochi Munch is 35%, and its gross profit margin averages 25% for all other products. The company’s marginal corporate tax rate is 35% both this year and next year. What are the incremental earnings associated with the advertising campaign?

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(Related to Checkpoint 17.1) (Forecasting discretionary financing needs) Bates Fabricators, Inc. estimates that it invests 25 cents in assets for each dollar of new sales. However, 4 cents in profits are produced by each dollar of additional sales, of which 1 cent(s) can be reinvested in the firm. If sales rise by $773,000 next year from their current level of $5.36 million, and the ratio of spontaneous liabilities to sales is 0.17, what will be the firm's need for discretionary financing? (Hint: In this situation, you do not know what the firm's existing level of assets is, nor do you know how those assets have been financed. Thus, you must estimate the change in financing needs and match this change with the expected changes in spontaneous liabilities, retained earnings, and other sources of discretionary financing.) The discretionary financing needs will be $ (Round to the nearest dollar.)
I mistakenly submitted blurr image please comment i will write values. please dont Solve with incorrect values otherwise unhelpful.need help
Hello expert see carefully  I mistakenly submitted blurr image please comment i will write values. please dont Solve with incorrect values otherwise unhelpful.
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