The conclusions and recommendations for the given situation. Introduction: The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research .

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Chapter 8, Problem 2AMK

Summary Introduction

To determine: The conclusions and recommendations for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

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