Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Chapter 8, Problem 26P
Summary Introduction
To determine: The fewest number of breaks that are needed to air all the commercials.
Introduction: The variation between the present value of the
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26. Music radio WABC has commercials of the following lengths (in seconds): 15, 15, 20, 25, 30, 35, 40,57. The commercials must be assigned to 60-secondbreaks. What is the fewest number of breaks that areneeded to air all of the commercials?
Remaining Time: 37 minutes, 19 seconds.
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An advertising company offer three types of mediums: television, newspaper and radio . The cost
for each medium with its audience coverage is given below.
Television
Newspaper Radio
Cost
per
advertisement (S)
1800
900
400
Audience per advertisement
108,000
43,000
15,000
The company is capable of using a number of newspaper advertisement slots up to 8. Moreover,
in order to balance the advertising among the three types of media, the total number of
advertisements on radio should not occur more than 48% of total number of advertisement. and
at least 18% of the total number of advertisements should occur on television. The weekly
advertising budget is S23300. How many advertisements should be run in each of the three types
of media to maximize the total audience?
If we assume the number of ads on each type of meduim as follows : T, N, R respectively
Given the following budget constrain:
aT - bN + cR <…
Please do not give solution in image format thanku
Chapter 8 Solutions
Practical Management Science
Ch. 8.3 - Prob. 1PCh. 8.3 - Prob. 2PCh. 8.4 - Prob. 3PCh. 8.4 - Prob. 4PCh. 8.4 - Prob. 5PCh. 8.5 - Prob. 6PCh. 8.5 - Prob. 7PCh. 8.5 - In the lawn mower production problem in Example...Ch. 8.6 - Prob. 9PCh. 8.6 - Prob. 10P
Ch. 8.6 - Prob. 11PCh. 8.6 - Prob. 12PCh. 8.7 - Prob. 13PCh. 8.7 - Prob. 14PCh. 8.8 - Prob. 15PCh. 8.8 - Prob. 16PCh. 8.8 - Prob. 17PCh. 8.8 - Prob. 18PCh. 8.8 - Prob. 19PCh. 8 - Prob. 20PCh. 8 - Prob. 21PCh. 8 - Prob. 22PCh. 8 - Prob. 23PCh. 8 - Prob. 24PCh. 8 - Prob. 25PCh. 8 - Prob. 26PCh. 8 - Prob. 27PCh. 8 - Prob. 28PCh. 8 - Prob. 29PCh. 8 - Prob. 30PCh. 8 - Prob. 31PCh. 8 - Prob. 32PCh. 8 - Prob. 33PCh. 8 - Prob. 34PCh. 8 - Prob. 35PCh. 8 - Prob. 36PCh. 8 - Prob. 37PCh. 8 - Prob. 38PCh. 8 - Prob. 39PCh. 8 - Prob. 1CCh. 8 - Prob. 2C
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