EBK BUSINESS DRIVEN TECHNOLOGY
EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Chapter 8, Problem 1CQ

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Ben and Jerry’s business intelligence tools usage:

  • In a saturated market, the companies like Ben and Jerry’s is able to remain successful by using business intelligence tools to access, analyse and act on the information that is being provided by the customers for ensuring the quality of the ingredient that is used in their ice-cream product...

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