Chapter 8, Problem 3MBD

Explanation of Solution

Impact of given errors in an organization:

A cascading spelling mistake:

• This mistake can cause numerous problems in organization. If entering a customer name wrongly, it would affect all marketing campaigns and it will make loss to an organization.
• If spelling of the product not correct then it can make trouble to organization and it may cause trust of the company.

Inaccurate customer records:

• This kind of mistake can make negative impact of an organization. If an employee has one customer information in many systems in different ways, the employee thinks the organization has many customers instead of one customer and this misunderstanding can make inaccurate analysis.
• Inaccurate customer records may affect organization’s revenue because the inaccurate data needs time and money to repair the fault.

Incomplete purchasing history:

• The incomplete purchasing history may lose customers because the organization won’t know customer trends and patterns...