Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Chapter 8, Problem 16DQ
Summary Introduction
To determine:
Whether competitor intelligence gathered by F company is valuable.
Introduction:
Competitive intelligence can be defined as gathering information about the markets and rival business which will be further analyzed to establish effective strategies for business. It includes accumulation of actionable information from unpublished and diverse published sources collected in an ethical manner.
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