Company RL has an expanding chain of business which had grown to 705 locations with $2.6 billion in country U’s annual sales. Though there were many competitors in the market, the growing business of company RL indicated that the firm has large room for growth. The director of marketing development, Person RR, is incharge for identifying sites which will maximize the store sales without compromising existing sales. The features for identifying a good location has not changed in the past 40 years but the time duration of decision making has been minimized due to software development. Company RL parterned with company MIC which contains powerful GIS for analyzing the trade area. MIC allows Person RR to develop psychographic profile of potential trade areas for company RL. MIC segmented country U into 72 segements of customer profile. Person RR wants the new site to be atleast 3 mile from the exisiting RL firm and which not negatively impact its sales more than 8%. A specific spot selected lies in the hands of seven real estate brokers of company RL. To describe : The difference in site location for a restaurant versus a retail store versus a manufacturing plant.

Question

Want to see the full answer?

Answer 1

Question

Chapter 8, Problem 1.2VC

Summary Introduction

Introduction:

Company RL has an expanding chain of business which had grown to 705 locations with $2.6 billion in country U’s annual sales. Though there were many competitors in the market, the growing business of company RL indicated that the firm has large room for growth. The director of marketing development, Person RR, is incharge for identifying sites which will maximize the store sales without compromising existing sales.

The features for identifying a good location has not changed in the past 40 years but the time duration of decision making has been minimized due to software development. Company RL parterned with company MIC which contains powerful GIS for analyzing the trade area. MIC allows Person RR to develop psychographic profile of potential trade areas for company RL.

MIC segmented country U into 72 segements of customer profile. Person RR wants the new site to be atleast 3 mile from the exisiting RL firm and which not negatively impact its sales more than 8%. A specific spot selected lies in the hands of seven real estate brokers of company RL.

To describe: The difference in site location for a restaurant versus a retail store versus a manufacturing plant.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

What is Bitcoin? How important is it to businesses and individuals? How does it cause environmental damage and is that damage worth continued uses of Bitcoin? Read the following articles to help answer these questions: United Nations University. (2023, October 24). UN study reveals the hidden environmental impacts of bitcoin: Carbon is not the only harmful by-product. https://unu.edu/press-release/un-study-reveals-hidden-environmental-impacts-bitcoin-carbon-not-only-harmful-product#:~:text=Bitcoin%2C%20the%20most%20popular%20cryptocurrency,the%20worldwide%20Bitcoin%20mining%20network. Salam, E. (2023, April 26). Bitcoin is terrible for the environment – can it ever go green? The Guardian. https://www.theguardian.com/technology/2023/apr/26/bitcoin-mining-climate-crisis-environmental-impact

419 X .com/courses/1546/assignments/49499?module_item_id=111573 Unlimited Attempts Allowed ✓ Details Directions: Record a video of yourself giving a business presentation. Imagine you are tasked with researching a professional development topic on business communication for 40 coworkers. You are then expected to give a 4 - 5 minute presentation on the topic. Choose any topic related to business communication, such as intercultural communication, effective leadership, professional writing, etc. Research the topic and prepare a 4 - 5 minute presentation that could be given over video conference call (such as Zoom). You may use visual aids if you choose. Upload a video file of your presentation. Provide all needed citations. Requirements: 4-5 minutes long Contains visual and audio Create your own work; do not plagiarize Cite your sources using APA citations Choose a submission type T

acts Container chips (s 150 cussion: Conflict X + e.com/courses/1546/discussion_topics/15722?module_item_id=111559 24 Winter > Discussions > Week 8 Discussion: Conflict 时☆ 26 Replies, 26 Unread Week 8 Discussion: Conflict Write a 200 - 300 word discussion post based on the prompt below. Reply to at least one other student in 50 - 100 words. Can you think of a time when a conflict led to a new opportunity, better understanding, or other positive result? If not, think of a past conflict and imagine a positive outcome. Discuss the impact of this conflict on your workplace relationships, productivity, and innovation. Source: Business Communication for Success. (2015). University of Minnesota Libraries Publishing. Attribution-NonCommerical-ShareAlike. Edit View Insert Format Tools Table 12ptv Paragraph BIUA T2