Operations Management
Operations Management
13th Edition
ISBN: 9780136860419
Author: Lee Krajewski
Publisher: Pearson Education
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Chapter 8, Problem 1.1VC
Summary Introduction

Case summary:

The director of marketing department is looking for a new site that will maximize the sales at new stores while cannibalizing the sales at the existing locations.  The availability of powerful software att allows to select a site in few minutes is what changed over the years.

They have partnered with a  software provider to find the alternative for a new store location. The spot selected for the new location is based on many factors such as visibility and near to real estate and others.

To explain: The psychological profiling system.

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