Whether globalization is a strategy that best suits the enterprise and what factors would influence the decisions? Introduction: Globalization is the modern process of businesses developing international influence or operating on an international scale. It is a primary process of interacting and integrating with other individuals, companies and governments of different nations. This process is often driven by international trade, investment and technological advancements leading to alternative growth strategies that exposes business beyond local boundaries. Glocalization is the process of designing and conducting business according to local and global requirements. Multi- domestic is a process that aims to maximize local responsiveness by customizing their product, service and marketing strategy to match different countries.

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mutual friends. She enjoys listening to the opinions of others and seems to get along with most everyone, generally avoiding conflict rather than submitting to others. Dawn credits her ability to communicate well orally (she loves to talk and socialize), get along well with others, and build a consensus, in part, for her landing a position in sales at RelationshipsFirst. Prior to her meeting with Stewart Strong, Dawn asked Taylor if she could meet her for lunch to find out a little more about Stewart and Green Meadows. When Dawn finally arrived for lunch, late as usual, she wasn’t able to learn as much about Green Meadows as she would have liked, but she did learn the following about Stewart. Taylor indicated that Stewart was a good neighbor, but he certainly wasn’t a friendly, outgoing relationship builder such as Dawn. In fact, he tended to be rather cool, tough, and competitive when it came to relationships. He liked to be in charge of people and situations and was not willing to…

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Chapter 8, Problem 10DQ

Summary Introduction

To determine:

Whether globalization is a strategy that best suits the enterprise and what factors would influence the decisions?

Introduction:

Globalization is the modern process of businesses developing international influence or operating on an international scale. It is a primary process of interacting and integrating with other individuals, companies and governments of different nations. This process is often driven by international trade, investment and technological advancements leading to alternative growth strategies that exposes business beyond local boundaries. Glocalization is the process of designing and conducting business according to local and global requirements. Multi- domestic is a process that aims to maximize local responsiveness by customizing their product, service and marketing strategy to match different countries.

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