Principles of Information Systems, Loose-Leaf Version
Principles of Information Systems, Loose-Leaf Version
13th Edition
ISBN: 9781305971820
Author: Ralph Stair, George Reynolds
Publisher: Course Technology
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Chapter 7.5, Problem 2CTQ
Program Plan Intro

B2C:

  • Business to Consumer (B2C) includes the transactions performed between the companies and the consumers or customers.
  • Here, the end users of that company are referred as consumers or customers.
  • For example, customer buying a fridge from the electronic retailer is known as B2C transaction.

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Principles of Information Systems, Loose-Leaf Version

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