The difference between new buy, straight rebuy and modified rebuy. Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

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Answer 1

Question

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

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Which of the following questions that an audience may ask focuses on logic? a. What is your background and experience? b. How do I know I can trust you? c. How can I verify this information? d. Who benefits from this proposal?

Answer 2

Question

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

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Answer 3

Question

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

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Answer 4

Question

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

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Answer 5

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

Answer 6

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

Answer 7

Chapter 7.5, Problem 1PC

Summary Introduction

To determine: The difference between new buy, straight rebuy and modified rebuy.

Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

Answer 8

Expert Solution & Answer

Explanation of Solution

Buying situations and their difference are as explained below.

New buy is a part of buying situation in which a customer purchase new goods and services from the seller first time due to which an individual and an organization do not have any experience with the purchased item.
Modified rebuy means that buyer has purchased the similar kind of product which had purchased in the past.
Straight rebuy means that a buyer and buying organization has purchased the addition number of the product which had been purchased in past.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 7.1 - Prob. 1PC Ch. 7.2 - Prob. 1PC Ch. 7.2 - Prob. 2PC Ch. 7.4 - Prob. 1PC Ch. 7.4 - Prob. 2PC Ch. 7.5 - Prob. 1PC

The difference between new buy, straight rebuy and modified rebuy. Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.

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Explanation of Solution

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