EBK USING MIS
EBK USING MIS
10th Edition
ISBN: 9780134658919
Author: KROENKE
Publisher: YUZU
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Chapter 7.4, Problem 5WPQ

Explanation of Solution

IS_and_Marketing:

Marketing information system is designed to support marketing decision-making. It is intended to bring together different items of information into a coherent body of information. It acts like a networking structure of people, categorize, examine, evaluate, and distribute relevant, timely and precise data for use by marketing decision makers in order to improve their marketing planning, implementation and control.

Some of the skills needed for IS_and_Marketing are:

  • Active listening
  • Oral communication
  • Social research
  • Critical thinking, etc.

Examining Courses planned for marketing before graduate:

Marketing has vast divisions like, digital marketing, social media marketing, market research, etc. Some of the courses that was planned to complete before graduate was

  • Consumer decision making  course
  • Strategies for selling and pricing
  • Marketing services
  • Managing product and retailing...

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