M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 7.2, Problem 2PC
Summary Introduction

To determine: The way to perform a vendor analysis.

Introduction: B2B marketing is the buying and selling of the product to create goods and services through whole seller, retailer and other organization which produces the product for the resale.

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