Pearson eText Business in Action -- Instant Access (Pearson+)
Pearson eText Business in Action -- Instant Access (Pearson+)
9th Edition
ISBN: 9780135636459
Author: Courtland Bovee, John Thill
Publisher: PEARSON+
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Chapter 7.2, Problem 1CT
Summary Introduction

To find:  Whether Company B and Company ON develops the strategic plans with the similar time horizon.

The outline of the firm’s long term organizational goals and the steps that are taken to pursue the goals is known as strategic planning.

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