Pearson eText Business in Action -- Instant Access (Pearson+)
Pearson eText Business in Action -- Instant Access (Pearson+)
9th Edition
ISBN: 9780135636459
Author: Courtland Bovee, John Thill
Publisher: PEARSON+
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Chapter 7, Problem 13QA
Summary Introduction

To find:  Whether it is safe for the managers to go with the strategic planning even if they have not made the SWOT analysis and its reasons.

The outline of the firm’s long term organizational goals and the steps that are taken to pursue the goals is known as strategic planning.

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