Pearson eText Business in Action -- Instant Access (Pearson+)
9th Edition
ISBN: 9780135636459
Author: Courtland Bovee, John Thill
Publisher: PEARSON+
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Question
Chapter 1, Problem 1CTQ
Summary Introduction
Case summary:
Person R had a career plan at first she conducted research artificial research, whose main aim is to assist people on autism spectrum. Along with Person RP, she illustrated how computers could be trained to identify and answer to human emotions. Person R and Person RP has become Company A’s cofounders. The business takes steps to add value in its market. Thus, the company has a massive success.
To discuss: The meaning for “chief evangelist” and significance of a “chief evangelist” activity for a chief executive officer.
Expert Solution & Answer
Explanation of Solution
A chief evangelist is an ambassador for a product, business, or service. They mostly pass a positive message, which advocates others to purchase or utilize the product. The activity of the evangelist is to provide support for a provided technology. The chief evangelist is an important activity for the CEO (Chief executive officer) as it builds up a positive image for the company from the public.
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Chapter 1 Solutions
Pearson eText Business in Action -- Instant Access (Pearson+)
Ch. 1.1 - Prob. 1CTCh. 1.1 - Prob. 2CTCh. 1.1 - Prob. 1IYBCh. 1.1 - Prob. 2IYBCh. 1.2 - Prob. 1CTCh. 1.2 - Prob. 2CTCh. 1.2 - Prob. 1IYBCh. 1.2 - Prob. 2IYBCh. 1.3 - Prob. 1CTCh. 1.3 - Prob. 2CT
Ch. 1.3 - Prob. 1IYBCh. 1.3 - Prob. 2IYBCh. 1.4 - Prob. 1CTCh. 1.4 - Prob. 2CTCh. 1.4 - Prob. 1IYBCh. 1.4 - Prob. 2IYBCh. 1.5 - Prob. 1CTCh. 1.5 - Prob. 2CTCh. 1.5 - Prob. 1IYBCh. 1.5 - Prob. 2IYBCh. 1.6 - Prob. 1CTCh. 1.6 - Prob. 2CTCh. 1.6 - Prob. 1IYBCh. 1.6 - Prob. 2IYBCh. 1.7 - Prob. 1CTCh. 1.7 - Prob. 2CTCh. 1.7 - Prob. 1IYBCh. 1 - Prob. 1CTQCh. 1 - Prob. 2CTQCh. 1 - What is a business model?
Ch. 1 - Prob. 5QRCh. 1 - Prob. 6QRCh. 1 - Prob. 7QRCh. 1 - Prob. 8QRCh. 1 - Prob. 9QRCh. 1 - Prob. 10QRCh. 1 - Prob. 11QRCh. 1 - Prob. 12QRCh. 1 - Prob. 13QRCh. 1 - Prob. 14QACh. 1 - Prob. 15QACh. 1 - Prob. 16QACh. 1 - Prob. 17QACh. 1 - Prob. 18QACh. 1 - Prob. 19QAPCh. 1 - Prob. 20QAPCh. 1 - Prob. 21QAPCh. 1 - Prob. 22QAPCh. 1 - Prob. 23QAPCh. 1 - Prob. 1DCOCh. 1 - Prob. 1BTSCh. 1 - Prob. 24DRSCh. 1 - Prob. 25DRSCh. 1 - Prob. 26DRS
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