Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 7, Problem 7.9MA
Summary Introduction
Case summary:
Devices like W and Y are utilized to notice the health and fitness of dogs. It is used to notify the vital symptoms of the dog like the respiratory rates and heart and the calories burned.
Devoice Y gives voice for the dog by allowing the owners to connect the dots to say anything that’s incorrect. The makers of Device Y also introduce a device, which can fits even the smallest cats, horses, and dogs.
Characters in given case:
Devices W and Y
To discuss: The actual, core, and the augmented stages of the product that is related with this product and the stage that the service of monitoring represents.
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ABC Plastics Co. contracts with NASA to manufacture component parts used in communications satellites. NASA reimburses ABC on the basis of the actual manufacturing costs it incurs, plus a fixed percentage. Prior to being awarded a contract, ABC must submit a bit that details the estimated costs associated with each project. An examination of ABC's job cost sheets reveals that actual costs consistently exceed cost estimates quoted during the bidding process. As a consequence, NASA ends up paying considerably more than the bids ABC submits.
An ABC representative was recently quoted as saying, "We really aren't overcharging NASA for the work that we do. The actual costs shown on our job cost sheets seem high only because we are forced to understate our bid estimates in order to be awarded contracts. It's a common practice, and everybody does it. The truth of the matter is companies that quote realistic bid prices are not awarded contracts."
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Chapter 7 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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