Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.6CTE
Summary Introduction
To identify: The segmentation variables in the advertisement and its usage on it.
Introduction:
Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfill the expectations of consumers.
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