Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 7, Problem 7.12MA
Summary Introduction
Case summary:
It is found that more than third of the children and adolescents in Country A are overweight. Person X might think Toy B that is produced by Company M are the role model for the children in that country. It is not true as per some critics. The body features of the Toy B is unique and it is rare for women to have such body structure.
Majority of the women strive for the impossible body structure and they suffer from many disorders and it is the adolescent and the preadolescent girls who are concerned about the weight. The major statistics like this are the major cause for the consumer advocacy groups like the campaign for the Commercial-Free Childhood to take any action.
Characters in the case:
- Person X
- Company M
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
To discuss: The example of other company that is countering this trend by providing more realistic toys for young girls.
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Chapter 7 Solutions
Principles of Marketing (16th Edition)
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