Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 7, Problem 3IQ
Program Plan Intro

Social media management software:

Social media management software is a software suite or application program module that used is to facilitate a business ability to engage successfully in social media across many different communication channels. It is used to observe outbound and inbound conversions, estimate the usefulness of a social media presence and document of social marketing creativities.

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