Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 7, Problem 3BYMP
Summary Introduction
To determine: Whether the marketing plan involves reaching the global customers outside Country U. The special marketing issues that is involved when trying to reach the potential customers.
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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You have been hired by a company to lead its local and international expansion efforts. Considering that the company already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.
Can you give me some ideas of what industry i should use for my global venture assignment?
The assignment is below:
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You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?
Chapter 7 Solutions
Marketing
Ch. 7.1 - Prob. 7.1LOCh. 7.1 - Prob. 7.1LRCh. 7.1 - Prob. 7.2LRCh. 7.2 - Prob. 7.2LOCh. 7.2 - Prob. 7.3LRCh. 7.2 - Prob. 7.4LRCh. 7.2 - Prob. 7.5LRCh. 7.3 - Prob. 7.3LOCh. 7.3 - Prob. 1MIAMCh. 7.3 - Prob. 7.6LR
Ch. 7.3 - Prob. 7.7LRCh. 7.4 - Prob. 7.4LOCh. 7.4 - Prob. 7.8LRCh. 7.4 - Prob. 7.9LRCh. 7.5 - Prob. 7.5LOCh. 7.5 - Prob. 7.10LRCh. 7.5 - Prob. 7.11LRCh. 7 - Prob. 1AMKCh. 7 - Prob. 2AMKCh. 7 - Prob. 3AMKCh. 7 - Prob. 4AMKCh. 7 - Prob. 1BYMPCh. 7 - Prob. 2BYMPCh. 7 - Prob. 3BYMPCh. 7 - Prob. 1VCCh. 7 - Prob. 2VCCh. 7 - Prob. 3VC
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